Central & Eastern Europe

Why should you invest in it?

When I talk to people about the CEE market, I often sense a hesitation, a 'wait and see' attitude. But I see something different. I see a region bursting with potential, a place where smart businesses can really thrive. Let me paint a picture for you and let's talk numbers, because they tell a powerful story about the CEE market...

CEE in numbers

Global leaders in GDP per capita

We're looking at a region where a staggering 80% of the EU's fastest-growing economies are located. Think about that. And it's not just a flash in the pan. By 2025, GDP growth here is projected to be double the European average – we're talking 2.5% to 3.4% versus 1.5%. We're looking at GDP growth that's consistently outpacing the European average, with countries like Poland and the Czech Republic leading the charge. They're not just 'up and coming,' they're global leaders in GDP per capita.

Number of 𝗨𝗛𝗡𝗪𝗜 is growing

And it's not just about broad economic indicators. It's about the people. The number of high-net-worth individuals here is growing at an incredible pace. In 2023 alone, we saw a 10% increase in millionaires. These are people with the means and the desire to experience the best the world has to offer. And that's where you come in.

We're seeing a surge in demand for luxury travel, a clear indicator of the region's evolving tastes. And when they travel, they go big. International departures are climbing, year after year, with growth rates between 9% and 20% depending on the country.

Spending growth by 7%

Eastern European travel spending is on track to grow by 7% annually until 2030. That's a huge opportunity. We're also seeing airports like Warsaw Chopin experiencing a 10% increase in international traffic. The infrastructure is catching up, and the desire to explore is undeniable. The CEE market isn't a gamble; it's a strategic move for anyone serious about capturing growth.

The CEE market isn't a future opportunity;
it's a present reality.

It's a chance to tap into a market that's hungry for what you have to offer. And with the right representation, you can make a real impact.

. We're talking about a region with over 166 million people, where wealth is growing twice as fast as the EU average. People here love to travel - 55 million of them venture abroad each year, spending over 18 billion euros. More than 50% of bookings are made through a TO and a TA and about 5000 of them are selling premium and high end vacations. The demand for luxury travel is only going to increase.

Bottom line? This is a market with serious potential for anyone in the travel industry.

Czech Republic

The Czech Republic's growing population of over 10 million is increasingly seeking sophisticated travel experiences. This demand is driven by a desire for exclusivity, personalized service, and deep cultural exploration. Popular luxury destinations include the Maldives, Mauritius, Southeast Asia, the UAE, and European hotspots like Greece, Croatia and Italy. These travelers prioritize all-inclusive packages, high-end accommodations, and attentive service, with trip expenditures exceeding CZK 35,800 since 2020. Typical journeys last 10-14 days and often feature business class or private jet travel, reflecting a focus on relaxation, unique experiences, and cultural immersion.